The 2025 Video Trends Every Sports Brand and Broadcaster Should Know

In a digital world where attention spans are shrinking and audience expectations are soaring, staying ahead of video trends isn’t just smart — it’s essential. For sports brands, broadcasters, and associations, the next wave of video innovation is already reshaping how stories are told and experiences are delivered.

At The Media Company, we stay at the forefront of creative and technological advancements to help our clients lead, not follow. Here are the biggest video trends that will shape sports and brand content in 2025 — and what you need to know to stay ahead.

The Rise of Short-Form, Mobile-First Cinematic Video

Attention is the new currency — and short-form video is how you earn it. Platforms like TikTok, Instagram Reels, and YouTube Shorts have proven that audiences crave quick, impactful content that fits their mobile-first lifestyles. This doesnt mean filming on mobile phones, all our cinema cameras can shoot vertical for social media platforms.

What This Means:

• Prioritise content under 60 seconds

• Design vertical video formats specifically for mobile screens

• Capture moments with fast editing, bold visuals, and instant emotional hooks

Tip: Create highlight reels, fan moments, or quick storytelling series that are platform-native.

Growth of Live, Interactive Broadcasts

Static live streams are no longer enough.In 2025, audiences expect interactivity — live polls, real-time Q&As, alternate camera angles, and dynamic overlays that enrich the viewing experience.

What This Means:

• Integrate interactive elements into live sports broadcasts

• Offer real-time stats, fan comments, and behind-the-scenes access

• Encourage audience participation during the live event

Tip: Partner with a production team (like us!) that can deliver low-latency, multi-angle LiveU streams at scale.

Increased Demand for Personalisation and AI-Powered Content

Artificial intelligence is transforming video production behind the scenes.From automatically generating personalised highlight reels for fans to using AI-driven editing tools that speed up workflows, personalisation is becoming standard.

What This Means:

• Deliver customised content experiences based on viewer preferences

• Use AI to automate editing processes without sacrificing creativity

• Explore tools that adapt video content for different platforms instantly

Tip: Think about how your content strategy can include hyper-personalised clips or targeted video ads.

Emphasis on Authenticity Over Perfection

Audiences, especially younger ones, value authenticity over polish. They want real moments, unscripted interactions, and behind-the-scenes insights — not just glossy promotional videos.

What This Means:

• Mix professionally produced flagship videos with raw, authentic social content

• Showcase real athletes, staff, and fans in natural settings

• Balance “big-budget” storytelling with “real-world” relatability

Tip: Plan your content strategy to include both cinematic productions and lighter, raw content.

Sustainability and Remote Production

With increasing focus on environmental impact, sustainability is becoming a key priority.Remote production solutions like LiveU reduce travel, minimise carbon footprints, and make global broadcasting more sustainable.

What This Means:

• Use remote workflows to cover multi-location events without large crews

• Insist on EV and Hybrid crew and production vehicles (TMC only operate EV vehicles)

• Invest in technologies that support green production initiatives

• Highlight your commitment to sustainable media practices

Tip: Make sustainability part of your brand story — fans and sponsors care about it.

Stay Ahead with The Media Company

At The Media Company, we help sports brands, broadcasters, and global organisations harness the latest video trends to captivate audiences and drive growth.

From short-form content creation to multi-platform live broadcasting and AI-powered editing, we are ready to future-proof your video strategy in 2025 and beyond.

Ready to stay ahead of the curve? Contact The Media Company today — and let's build the future of your brand through video.