Talking heads, sit-downs or vox-pops, we specialise in filming all types of interviews using professional techniques and procedures. From the voice on the street to the chairman of the board, there is no better way for someone to share their message than on film.
Our clients use interviews for various purposes:
- Capturing thoughts from industry leaders and experts
- Achieving first hand responses to new products and services
- Sharing debate and reaction from events and conferences
- Discovering your clients and the way they use your product or service
- Laying a base for documentary voiceover
- Quick Street interviews with a demographic searched public on any topic
This is just a few examples of uses for this powerful medium. But it is difficult to get the best results without the right help. We believe our combination of skills and experience of filming interviews defines us a leading production company delivering the best results for our clients.
We believe it starts right at the beginning with questionnaire design. The process of filming an interview is a pointless exercise if you’re not asking the right questions. Our experience of writing questionnaires for different demographics means that we know what type of questions work best for all kinds of respondents, and we know how to structure them to ensure responses hit the mark.
Of course, you can’t conduct an interview without an interviewee. While in many cases our clients have specific people lined up to take part, when help is needed our recruitment capabilities come into play. Whether it involves developing a screener to ensure people meet specific objective criteria, or just travelling to the right locations, we know how to find the people you’re looking for and our experience means we can advise you on any cost and time implications involved in this process.
When it comes to the actual interview, we understand the importance of correct interview technique. It’s about fully appreciating the link between what you do as an interviewer and the final output from the editing suite. It means setting the respondent at ease, asking questions in a way that gets the most pertinent responses and ensuring those responses are delivered in a way that will work in the final video.
The Media Company
Newcastle upon Tyne
0191 645 0220
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